Socializer

Social Media “purists”. These people are focused on sustaining relationships and the connections they’ve made online. These people tend to participate in social games and someone who contributes content on a regular basis as well.

Personality:

Goes online for information about friends, events, and social news.

• Derives a sense of well-being from online interactions, and believes in online community.

• Keeps track of what his/her friends are up to, and goes online to “stay in the loop”.

• Tends to participate in online social pastimes rather than pursuing personal projects .

• A member of the audience likely to pay attention when invited and notified, and not likely to miss being online when busy.

• Knows what people are up to, and how to find out if not.

• May participate “as if” she or he feels like an integrated and key member of an online community, but is sometimes playing along.

Interests and Behavior:

• Makes new friend contacts.

• Creates friendly contributions and content — testimonials, notes, comments, etc.

• Participates in social games and interactions.

• Is important to sustaining the “pleasure” of social networking, and is an engine of social interaction.

• Is important to emerging social conventions, rituals, ceremonies, and pastimes — as well as their codes of conduct, etiquette, and subversions.

• Inclined to the social implications of ratings, votes, and signs — and to investing them with a surplus of meaning.

(Source: Adrian Chan, Gravity7)

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