Harmonizer

They are likely to know what’s going on with friends and colleagues, and contributes content that is both personal and social. They do a great job of checking in with friends when they fade or drift away from group online activity. One of their most important role lies with their ability to make groups tangible, often giving them identities.

Personality:

• Appreciates group membership and a sense of belonging, but unlike the em-cee — this personality is motivated by the group’s relationships and not its value as an audience.

• Generally has a sense of where others stand in relation to him or herself.

• Gives good attention to others, is socially sensitive and responsive, and may triangulate or mediate group interactions.

• Pays attention the debts and obligations among members of a group (who is affected by whom) and is mindful of how group members are doing.

• Senses acknowledgment by others, or lack thereof, and may tend to project or read into situations; is likely to be motivated to rescue relationships.

• Is less interested in anonymous publicity or attention from strangers than reception by familiar friends and colleagues.

• May do things to make others happy, including tasks and organizing efforts that serve a group’s integrity and activity.

Interests and Behavior:

• Is important for their sensitivity to group participation and engagement, and for his or her efforts to keep activity going.

• Is likely to know what’s going on with friends and colleagues, and contributes content that is both personal and social.

• Helps to make groups tangible, often giving them identities.

• Uses group communication tools and applications, including private social networks and group-oriented social applications.

• Has a sense of belonging, and of membership, in social media use.

• Checks in with friends and colleagues when they fade or drift away from group online activity.

• Will circulate tokens, gifts, files, and so on.

(Source: Adrian Chan, Gravity7)

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