Em-cee

These individuals go out of their way to make others recognized and appreciated. They also love to participate on platforms that gather audiences (i.e. Twitter, podcasts, YouTube, Blogging).

Personality:

Like the pundit, plays a role in providing news and attracting audiences, but is often more socially inclined, and often uses his/her personality and performance to get attention.

• Is a performer at heart, and makes an impression as well as engages the audience by means of wit, personality, and character.

• Can be more interested in capturing an audience than in content itself — and may tactically attract interest in ways considered as strategic or disingenuous by purists.

• Is attentive and responsive to the audience’s feedback and reception.

• Is less interested in being genuine and authentic than in social validation.

• Can keep an audience interested through anecdotes and asides not often used by the serious newsmaker.

• Is sensitive to what interests the audience because keeping and holding an audience is of personal importance.

Interests and Behavior:

• Participates in platforms that gather audiences.

• Is significant for his or her role in moderating online communities, groups, discussions.

• Often makes others feel recognized and appreciated, and acknowledges communication.

• Attracts audiences and helps to create a social center of activity on applications or sites that facilitate them.

• Pays attention to attention.

• Likely to have an interest in tools that retool broadcasting online for their appeal as media: podcasting, RSS, blogs, video, twitter, etc.

(Source: Adrian Chan, Gravity7)

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