Creator

They are extremely important for their content contributions to Social Media. Often these people are early adopters. They also hold significant value in re-contextualizing and interpreting culture.

Personality:

• Creates, builds, makes, publishes.

• Relates to the online world as a place in which she or he has a strong presence, using it to distribute his or her (personal) creative works and efforts.

• Getting attention and receiving recognition may or may not be required for this user’s ongoing participation.

• Probably sees his/her online self as a real and valid extension of his/her real self: the medium is neither gimmick nor waste of time.

• Provides the content that others share, pass around, rate, vote, and comment on.

• Has talent with the stuff of culture and can create or mash up meanings to produce something new.

Interests and Behavior:

Joins collaborative creative efforts that require belief and commitment from members.

• Is important for their content contributions to social media.

• Might prefer to pursue creative pastimes in public, or socially, rather than privately.

• Is behind the success of user-generated content sites and services.

• Is of significant value in re-contextualizing and interpreting culture.

• To some degree, benefits from users who enjoy finding and sharing online content gems — they bring this user recognition.

• Often an early adopter of authoring and editing tools and applications.

• Might pay attention to his or her own popularity — but if so, take it as signs of genuine interest (not as social byproducts).

(Source: Adrian Chan, Gravity7)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: