People Fun

Players use games as mechanisms for social experiences. These players enjoy the emotions of Amusement, Schadenfreude, and Naches coming fromthe social experiences of competition, teamwork, as well as opportunity for social bonding and personal recognition that comes from playing with others.

People Fun is about the social experiences and bonding that takes place when emotions pull people together. Bonds can be amplified by shared humor as well as trading and reciprocity (for example, gifting, sharing currency, etc). It’s about connections motivated by social influence found in platforms like Facebook and Twitter.

(Source: Nicole Lazzaro,


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