Customization

A facet of the Immersion component:

Players who score high on this subcomponent enjoy customizing the appearance of their characters. It is very important to them that their character has a unique style or appearance. They like it when games offer a breadth of customization options and take time to make sure that their character has a coherent color scheme and style.

(Source: Nick Yee, Motivations of Play in MMORPGs)

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