Foursquare’s Dennis Crowley on Using Game Mechanics for Good

2 10 2010

Foursquare is a one of the first successful products in using game mechanics within a non-traditional gaming application to drive user engagement.  It is a mobile application that adds interest to real world locations within a engaging framework of badges and leader boards.  Users “check in” to places they visit, find friends, share comments and encourage exploration.

Dennis Crowley, co-founder of Foursquare, spoke at the Web 2.0 Expo 2010 in New York to share a Foursquare thesis the company sought to prove:

Thesis #1: Can you use game mechanics to change behavior in the real world?

Crowley explains that game mechanics in this sense, can be used for good.  Foursquare hopes to motivate people to change in a positive way, by building real world social experiences that reward people for their actions.  From working out at the local gym to volunteering and philanthropy, game mechanics are a great way to recognize accomplishments and encourage behavior.

The presentation supports an earlier post where we discussed the benefits of using game mechanics to promote positive community behavior. The video below demonstrates new features in Foursquare:

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20 10 2010
APFIND - An account planning news community inspired by Digg™

VIDEO – Foursquare’s Dennis Crowley on Using Game Mechanics for Good (Web 2.0 Expo Video) Via: @StratSynergy @SharleenSy…

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