They see more value in correcting others mistakes. Usually is someone who provides information either through blogging, reviewing, or commenting on a regular basis.
A writer and author, interested in the substance and meaning of content online and not as socially or performance-oriented as the pundit, for whom an audience is a necessary feature of delivering content.
• May feel that audience approval is a measure of his/her understanding, intelligence, accuracy, and insight — not popularity, attractiveness, performance, or even originality.
• Can have a valuable grasp of the multiple perspectives on a topic, the relevant arguments, opinions, and positions of others, and may be interested in making genre, category, and taxonomic distinctions.
• Believes in the information value of online media — may prefer rational and good argument over time-wasting social media opportunities.
• May frequently edit and update content as much to eliminate inaccuracies as to keep it current — believes in the factual version of truth.
• Contributes to the connections and associations of things online, and has value for long tail commerce.
Interests and Behavior:
• Sees value in correcting mistakes, factual errors, mis-statements, etc.
• Sticks to the topic and is interested in topical conversations (eg blogs).
• Is important to the belief that social media can produce better knowledge.
• Is an important contributor, blogger, poster, commenter.
• Sustains the idea that social media use the right process.
• Tends to avoid online socializing for its own sake — and may have fewer personal relations than professional friendships online.
• Takes a committed interest in permanent topical online discussions or publications.
• Wikipedia.com, Imdb.com, Yelp.com
• Some social bookmarking and list-making
(Source: Adrian Chan, Gravity7)