Strategic Synergy Inc works with companies to create innovative game-based marketing strategies, concepts and products for social networking, games, and mobile.
Sharleen Sy brings a hands-on perspective to issues and trends facing MMOs, virtual worlds and social entertainment. Armed with both an engineering degree and an art/comic book background, Sharleen has been involved in the graphics software and digital media industry since 1988 with a strong focus on game-based marketing, product management, UI/UX design and strategic business development.
Currently she is Co-Founder and Chief Creative Officer of Play Dynamics Inc., a start up developing innovative mobile and web technologies that engage users through game-based experiences.
Her games industry background includes past roles as Senior Industry Analyst at M2Research and MMO editor for The Gaming Business Review.
Sharleen was co-founder and Chief Creative Officer for CYBERWORLD International Corp, an early software developer of virtual worlds with innovative 3D technology for the web. Sharleen was responsible for the executive management and marketing of the entertainment business unit and content studio. She built up strategic relationships with leading studios including Warner Bros, Universal Pictures, Stan Lee Media, and the Discovery Channel.
Games developed by CYBERWORLD include: Warner Bros.’s Pokémon the Movie Online, Universal Studio’s The Skulls, Cartoon Book’s Bone, Stan Lee Media’s 3D Experience and more.
Prior to CYBERWORLD, Sharleen held senior product management roles for companies such as Delrina (WinFax), MGI Software(PhotoSuite) and Alias|Wavefront (Maya).
Sharleen is a graduate of the University of Toronto Industrial/Systems Engineering, specialized in Ergonomics and Human-Computer Interaction.
In the economy of the future, dynamic decision-making in complex systems will become more and more important. Given the marked improvement in the capabilities of information technology, it is economically feasible to present decision makers with new information formatted in new ways… Human-computer interface design techniques can be used to reduce the difficulties people have in dealing with complex systems.
Howie, Edward, Sharleen Sy, Louisa Ford, and Kim J. Vicente. 2000. Human-Computer Interface Design Can Reduce Misperceptions of Feedback, System Dynamics Review, 16 (3), 151-171.